Webtraxs is client-side web tracking and analytics software developed by Thomas Publishing for ThomasNet clients. Webtraxs is free to ThomasNet clients.  Most web tracking programs  focus on high level statistics offering mostly generalities about website performance.   Webtraxs’ unique advantage is that it reveals the details of each individual user session. This means that Webtraxs not only provides the more typical user behavior and search engine referrer data but also enables you to search for specific user sessions to learn how each company came to find your website, the key words used, the path the user followed and the actions he/she took while on your website.

Webtraxs Highlights:

  • Executive Summary Results Page
  • Full Detail on Each Session Including:

Referring URL (ThomasNet, Google, Yahoo, etc.)
Domain Name & Location of Visitors
Search Term Used
Pages Viewed
Session Length

  • Key Words Leading to your Website
  • Top Referring Domains
  • Most Popular Pages
  • Sessions Leading to Submission of Inquiries


We all want to know and Webtraxs is the best tool for identifying how!

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This information is invaluable when evaluating website performance and/or the value of an online marketing campaign. Webtraxs helps to make clear the difference between just getting found and getting found by a user with the intent to inquire and or buy.  This is a vital distinction that escapes the majority of marketers who mainly rely on numbers of visitors as the central indicator of value.

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