Thomas Webtrax for ROI Assessment

Thomas Webtrax answers the question marketers ask most:

“How did this new customer find us?!”

Thomas Webtrax is a proprietary website tracking and analytics tool developed by Thomas For Industry for ThomasNet clients.  We know that as the leading in-market platform that® delivers new customers. Webtrax provides you with the transparency you need to see whether ThomasNet and your other marketing and advertising are producing healthy return on your investment!    Webtrax unique advantage is that it reveals high value session detail. Webtrax enables you to see how each company came to discover your company,  including the path the users followed and the users’ actions while on your website.

Thomas Webtrax provides you with an easy to use executive summary and these valuable insights:

  • Full Detail on Each Session Including:
    • Referring URL (ThomasNet, Google, Yahoo, etc.)
    • Domain Name & Location of Visitors and when available company description and demographic
    • Pages Viewed
    • Session Length
  • Top Referring Domains
  • Most Popular Pages
  • Tag and search on high value pages such as sessions that led to a RFQ form submission
Thomas Webtrax For ROI Assessment


We all want to know and Webtrax is the best tool for identifying how! Contact Us to learn more about Thomas Webtraxs and other Thomas For Industry Solutions.

Watch the Thomas Webtrax video to see the clear difference between just getting found and getting found by a user with the intent to buy.  This is a vital distinction that escapes the majority of marketers who too often rely on numbers alone as the central indicator of value.

To speak with a CTP about adding Thomas navigator Platform to your website Contact Us