Tell Your Company Story with video advertising services suppliers can now add video to their products and services category listings.  The popularity of video among buyers is well documented.  Buyers are far more likely to retain the information they learn about suppliers and are more likely to buy from suppliers who provide video.  Adding video gives buyers a “true” picture of a company and the products or custom manufacturing capabilities they offer.

This new video experience gives our audience of 1,000,000 professional buyers and specifiers the ability to evaluate and select suppliers with greater speed and confidence.   This extra efficiency aligns perfectly with today’s buyer journey which is 70% complete before the buyer makes contact with a supplier.  Your video on ThomasNet gives your company the chance to tell your story both where and when buyers are evaluating suppliers.  This is a great competitive advantage!

We offer two kinds of video presentations. Suppliers offering custom manufacturing services will provide a factory tour video, while companies offering standard products will highlight their product offering and the qualities that make their products unique or special.

Buyers want to speed their supplier selection process, but not at the expense of selecting the best possible supplier.  Thomas is focused on continually providing the audience with a faster and more efficient supplier discovery experience.

Promote Your Company With Video in 3 Easy Steps-
Step One:  Thomas sends a video crew to record important aspects of your manufacturing facility. The team uses this footage to generate a “Factory Tour’’ video containing your value proposition, building footprint, machinery, primary capabilities, secondary services, quality, certifications, industries served, captions, music, and call to action buttons for your video advertising campaign. The video creation is FREE and you own the video! *If you’d like to use a video that you already have – that’s fine too.
STEP Two:  Your video will be promoted in the search results of all of your Thomas categories to differentiate you from your competitors. The video will be included on your Company Profile page for buyers and engineers looking to learn even more about your business.
STEP Three:  Thomas will provide the video to you for use on your own website, YouTube, Social Media, or other platforms.

Get started promoting your facility tour video to the millions of buyers and engineers on the® platform for just $200/month. Contact us [email protected] or (610) 519-1830


Technological Advancement Disrupts Equipment Leasing

A 70% increase in monthly sales confirmed what leadership suspected-  The equipment leasing industry was ripe for disruption. 

This is what management discovered as the data rolled in from their online equipment marketplace showing marked improvements in the close rate on capital equipment.  According to the Equipment Leasing and Financing Association (ELFA), in 2018 approximately 63% of all commercial and industrial equipment was purchased through some method of financing.  Needless to say this is a massive opportunity representing billions of dollars in revenue.  The question Kwipped leadership sought to answer was whether their rate of RFQ-to-sale might be improved by removing the obvious sales friction in the traditional equipment leasing model. Leadership identified three major areas of sales friction in the existing process:

  1. Supplier loss of control and visibility
  2.  Too many declined applications 
  3.  A slow, cumbersome process

These three factors were identified as the culprits behind the industries low RFQ to sales conversion rates and Kwipped “APPROVE” their leasing-quoting platform was their answer.  “Approve” solves these problems by eliminating points of sales friction with technological advancements and a Lending Tree like model designed for industrial equipment.  As a result in the first month “APPROVE” was implemented on, the company realized a remarkable 70% increase in sales growth.

Management quickly came to see “APPROVE” as a leasing-quoting technology platform in a box and as a possible windfall opportunity for companies selling capital equipment.  They learned “Approve” provides an environment where lenders compete for business, and offering a leasing option integrated into the quoting process creates a powerful new sales incentive.  In addition they witnessed how plain-view transparency of the leasing approval process guarantees improved communication between the buyer and seller.  These improvements remove much of the identifiable sales friction resulting in a quantifiable increase in their RFQ-to sales conversion rate.

Interested in learning more about “Approved”? Contact David Gural at (610) 520-9557 or send an email to [email protected]

Watch as lenders compete for your leasing business!

The “Approve” platform moves the lease option into the quoting process